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Excerpts from Social Media: The Perils of Group Online Buying

Groupon and Google Battle for the Group Online Buying Bonanza The End Result: The Local Businesses Will Lose…Big! Question: Why would local businesses give away products & services for 1/2 the...

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Group Online Buying: The Inbound Marketing Consultant’s Challenge

Inbound Marketing Consulting and the Group Buying Phenomenon Group Online Buying: The Downside – Long Term As the various group online buying sites pop up and local businesses rush to cash in on the...

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Inbound Marketing Overview and the Central Hub Strategy

Inbound Marketing and Social Media: A Recipe for Success Online Inbound marketing is successful when you view it in terms of a combination of permission marketing and search driven marketing. In other...

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Klout 14 Months Later: Still Unreliable and Erratic

The Klout Score Remains Unreliable Klout Fails to Convince: Perks, Influencers, K+ are Questionable Over the past several months I have used Klout, analyzed Klout, scrutinized Klout! I embarked upon a...

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Happy Holidays from UII and The Zajaros Family!

From Our Family to Your’s… …we would like to wish all of you a happy holiday season! Regardless of where you are in the world…or what your beliefs may be…we appreciate every one of you and wish you a...

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LaVazios Pizza, Connections, and Tribes

Success in the Pizza Business… …then and now! I am taking you back over 40 years to Bay Village, Ohio in the late 1960s and early 1970s. On the east end of Bay there was a tiny pizza shop tucked back...

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Does Your Inbound Marketing Strategy Suck?

The Internet is Here to Stay… …as are Inbound Marketing and Social Media! So, why do so many websites…well…suck? Note: In order to justify the title of this article, a blatant attack really (although...

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Joe Polish on the Evils of Selling

Is Selling Evil? Is Marketing Evil? Are Sales and Marketing Manipulative? Joe Polish, recognized by some of the best business minds in the world as one of the best when it comes to bringing people...

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It’s a Wonderful Life: 936 Weeks and 4 Years

A Celebration of Life Happy Easter, Happy Passover, Happy Weekend, Happy Life! With Affection and Gratitude, The Zajaros Family 4 Years It’s been 4 years… 4 years to begin again. 4 years to rebuild a...

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The Power and Potential of Inbound Marketing and the Internet

Is the Internet Necessary for Business?   There are unbelievers…still!   Perhaps these two images will help put things in their perspective. My usual posts runs into 2-3-4000 words. These two images...

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